The following quote was taken from CBS Money Watch which quoted by Yahoo! News on example of college desperate acts to increase its enrollment number.

[start quote] “During the last admission season, Washington and Lee reported that 5,972 students applied for admission and only 19 percent were accepted. After obtaining internal records from the school, however, the Washington Post showed that more than 1,100 applications — about one out of every six — were never completed. The students failed to submit such things as standardized test scores, teacher recommendations, transcripts or other admission requirements.

If Washington and Lee had not counted the incomplete applications, the school’s acceptance rate would have increased to 24 percent, making it seem considerably easier for students to get in. “[end quote]

This is exactly a clear example of a short-cut that college administrators might do to increase “the money” through enrollment.  Rather than to work hard to improve the “value and quality” of their institution, they cheat.  However, it further damages the brand. Perhaps, applying the following strategies are better.

Our research results show that there are other objectives other than just to increase the enrollment numbers.  Enrollment becomes important only because of the money is needed to support both necessary and unnecessary expenses.  Controlling the spending will certainly ease the enrollment pressures.

Please write your comments below what do you guys think?