The Association has achieved one of its core objectives. Since the launch of its website two years ago, the American public is more aware on what has happened with the cost of education, increasing student loans and skyrocketed college tuition. We did not claim all the credits for broader and increasing society awareness on the issues. However, we are unique in our approach. We did our homework and analyzed real data by applying regression, multivariate as well as categorical statistical approaches and econometric analyses before making any inference on a particular issue. We are independent and objective in our studies and we only have one motivation to do what we did, in that to make the US a stronger country by improving its higher education system. We did rigorous analyses based on publicly available data provided by the DOE. Higher education institutions in the US have to be more responsible in managing its organization because its success or failure has huge direct impacts on the welfare of the society as a whole. The era of easy money was the thing of the past. Recently, selected few institutions were forced to make important changes to control its operational cost, but some still do not believe that they have to operate with a new mindset. Others simply do not know what to do which surely a good news for the Big Four.