Many projections have been shared to the public in the beginning of 2018 or even many years prior to January 1, 2018.  For example, if one clicks the above link and look at point #1, the Association has forecasted that demand for higher ed will decline.  Two main reasons for the drop, the first one are that less availability of resources facing by degree seekers.  Second reason is that increasing cost of higher ed plays a very important role in declining enrollment.  Readers need to remember that when the US unemployment rate is lower, one will expect more people will choose to work, instead of going to colleges.  This seasonal factor also affect the aggregate demand.  The Association also mentioned more regulations are coming, and they did.  For example, the Fed makes it more difficult for student borrowers not to pay their student loans or asking for loans forgiveness.

These are the simple reasons why more people visited the Association’s site.  For it presents the facts, independent & unbiased analyses, and an honest assessment & forecast before the events occur.  Most of the news media, as it natural role is to report what has happened.  But AAEA shares the info before they, the events happen so that decision makers, such as policy makers, Congress/lawmakers, college administrators, students and their family along with the American public can make a fully-informed and wiser decisions.